About Simple:Press

Simple:Press publishes plugins that help you provide amazing customer experiences on your WordPress website.

Yellow Swordfish - aka Andy Staines 
original creator of Simple Forum

Andy Staines

Creator of Simple:Press

Yellow Swordfish – aka Andy Staines is the original creator of Simple Forum


Simple Forum – as it was once named – was conceived towards the end of 2006 – just 3 years after the birth of WordPress itself. Andy Staines (aka Yellow Swordfish) had created a handful of small plugins and needed a decent support mechanism that wasn’t email. Nor – after investigating the options – was it an existing WordPress forum plugin. So, without giving any thought to the consequences, he sat down and started to write a new plugin just for himself and started to use it on his website that December.  It was named ‘Simple Forum’ because he wanted it to be functionally more capable than other options but at the same time simple to use. And, he thought, as he was going to be the only user, he could do things the way he wanted them.

Mr Papa - aka Steve Klasen<br />Partner and co-creator of Simple:Press 5

Steven Klasen

Development Partner

Mr Papa – aka Steve Klasen is the co-creator of Simple:Press 5 - and the second user of Simple:Press/Simple:Forum

A Good Thing Is Recognized

Users of Andy's other plugins started to use the forum for their questions and requests and now and then people would ask if they could have a copy for use on their own website. Slowly but relentlessly it snowballed.

Along Comes Steve

The very second user to register on Andy's support forum was Steve Klasen AKA Mr Papa. He asked for a copy and became a nuisance regularly asking for new features and changes. And then he would write half of them himself and send Andy the code. And slowly – as the months went by – no longer a nuisance but a genuine collaborator, the project became more and more dependent on both of them and a partnership was formed.

At some point they were surprised to discover that a standalone application named ‘Simple Forum’ had long existed so the name was changed to ‘Simple:Press’, maintaining the ‘simple’ misnomer and at the same time honoring its WordPress foundation


Nigel Bahadur

Business Manager

Simple:Press is just another WordPress project where Nigel is in over his head.  Cue the late nights...

Things Get Serious

November 2008 saw the launch of this dedicated website alongside version 4 with the next major milestone taking up virtually all of 2011. During that year the product was re-designed and re-written.  The entire project became version 5, utilizing a plugin and theme api and slimming down the core code. Launched in February 2012 this remains the foundation of Simple:Press today.

Andy and Ken do not know for sure how many users are out there around the globe. But every now and they visit a website only to be surprised by a Simple:Press forum. In Andy's words - it "Sort of makes it all worthwhile."

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